Writing an apartment locator business plan? If you have developed a new web interface or a fresh method for aggregating the apartments in major U.S. cities, you could be sitting on a gold mine. Current outlets for this purpose (Craigslist and free pamphlets advertising rentals both come to mind) are well-entrenched but have some obvious shortcomings. So what can you deliver that will “one-up†the competition? What is the unique competitive advantage or selling proposition that makes your apartment locator business a viable one, much less the next big thing? These are the core questions your business plan needs to tackle at the knees. Investors want substance and they want it fast, so make sure you develop a compelling but realistic plan that spells out what they'll be coming on board for. Cover all of the following:
• What are the major competitive models and what are the weaknesses you'll exploit?
• What is the revenue potential year over year?
• How did you develop the assumptions behind your financial model?
• What share could an investment group realistically expect?
• Will you need any lending or ongoing line of credit in addition to investment capital?
• How do you plan to allocate any seed capital, by category?
The business plan for an apartment locator service should also make it clear that you know how to get the idea front and center in the public eye. Will you use trade shows, the internet, ad forums, print marketing, or referral programs? There are so many ways to promote a business like this, how can you know which will work best? Give examples and provide a roadmap for the sort of marketing angles you will pursue most zealously. Also remember to describe your background for the management summary and make it clear who your advisors and consultants are, along with any gaps the team has (an investor needs to know!). If you're lost, MasterPlans can intervene. Our team of expert writers and modelers spends every single day working on business plans and we would be honored to add yours to the mix. Call a consultant for a free consultation and quote: (877) 453-2011.
