Writing an amusement park business plan? Depending on the scope of the venture this could be a very demanding and complex document. Amusement parks that include simple displays and concessions can get by with a simple market analysis and pro forma, but larger undertakings that include rides, special exhibits, or other features that entail high equipment costs or big liabilities will require much more careful planning. And, of course, a much more thorough business plan document. What equipment will you be able to lease as opposed to buying outright? What are your overhead costs? Can you detail all expenses for start-up as well as a monthly estimate of all costs you will face on an ongoing basis? The financial pro forma – which will need to show a 5-year projection – has to include all of these things. But there are other critical elements to cover:
• - What are the core features of the amusement park? Sketches or photos would be helpful here.
• - Who is the target customer? Use demographic research to support your claims.
• - What is the market need? Explain why you can succeed.
• - How will you promote the new ventures? Advertising methods are critical to getting people to come through the gates.
• - Who is the management team? Industry experience is a must.
• - When do you estimate break-even? Show how missing your sales benchmarks by 15-20% could impact this.
The amusement park business plan should also provide a thorough market analysis that includes an overview of the competitive forces you would face. This includes both the other amusement parks that are in the region and any other comparable entertainment within driving distance of the site you have in mind. The industry assessment should use data from a firm like Dun & Bradstreet to show what the state of the industry has been (revenue, players, employment) over the past years. Contact MasterPlans today. We have years of experience working with start-up business concepts and have written many plans for amusement park ideas from California to Florida. Call 877-453-2011 today to talk to a consultant.
