Looking for radio station business plans? They tend to show the market opportunity you can reap by taking over an existing radio station. Most mainline frequencies are already dedicated to stations, so the radio industry's growth curve, in recent years, has had more to do with new blood being brought into existing radio stations. To this end, if your plan fits this model, what you should show is the increased advertising and promotional revenues you believe your team can bring to the station. This should include an overview of the target market (demographics, commonalities of listeners, etc.) as well as a detailed plan for how your management will be different. Questions to cover in the plan include these points:
• What sort of new programming will you feature?
• Is the station music based, talk based, or other?
• Do you have radio personalities already lined up, or will you be seeking talent?
• What stations are your primary competitors?
• How much capital do you need to complete the acquisition, and how will you spend it?
The issues of capital raise and use of funds can be addressed as part of the pro forma model, which conventionally shows five years of revenues and expenses and includes key tables like revenue forecast, profit and loss, cash flow, balance sheet, sensitivity analysis, break-even point, and an investor return table (IRR or ownership share based on Year 5 profit). The financials should also show what the critical first year post-funding will look like. MasterPlans is an industry leader in business planning and has written dozens of radio and television station business plans since 2002. Call a consultant today to learn how the Team Planning Model and the company's unique understanding of the communications industry can be put to work for you! 977-453-2011.
