Wondering what fancy business plans look like? There's no set standard, but the most impressive business plans accomplish two things: (1) they concisely and cogent cover everything important to the reader, and (2) they do it with an engaging, visual flair. So really, a fancy business plan is just a rock solid document that's benefited from a full artistic treatment in a program like InDesign or Illustrator. The plan should have a solid market analysis, a detailed description of your products and services, a thorough marketing and implementation overview, a section dedicated to your team, and a 3-5 year financial pro forma that paints a compelling investment picture.
For the design, the plan should be helped along by pictures and illustrations wherever applicable, provided you're trying to get an investor's attention. (For bank plans, simple tends to be better, as most bankers view the document as little more than paperwork, and are most concerned with the ability to cleanly photocopy the plan to provide a copy to underwriting.) For investment/VC plans, the fonts and color scheme should be consistent with your logo, such that the entire business plan feels "branded" like your business itself. MasterPlans makes both of these components possible -- great plan development and stellar design. Our in-house design team includes experts with Adobe InDesign, Visio, and other drawing and page layout programs that can take your plan to new heights. Call us today to discuss how we can help you. Toll free: 877-453-2011.
