Defensive driving school business plan documents need to make it clear that you can get enrollment levels up high enough to support your expenses and break-even in the first 12-18 months. The pro forma will most likely require only three years of projections, but a bank officer will want to see that you have carefully planned out your start-up costs and have a solid grasp on what your long-term expenses will be. The plan should also demonstrate your customer acquisition strategy. Will you cater to high school students? Referrals from the DMV? Violators sent to your program by law enforcement? You should be able to market the program in a way that will ensure a steady stream of customers.
Additional items to cover:
• When do you project break-even, and how will that be delayed by a variance of -15% in sales?
• What are the price points you believe the classes can achieve?
• Who are your competitors, and what weaknesses do they have that you can capitalize on?
• As founder of the business, what does your bio say about you that a banker will find compelling as to why you can lead the company?
• What personnel needs do you expect to have?
These aren't the only questions your business plan will need to answer, but they will get you well on your way to a completed document if you answer them all in detail. The market analysis and market needs assessment should be thorough and compelling, and the financial pro forma has to be sensible and tied to real numbers as much as possible. If you need assistance creating the financial estimates or want to outsource the market analysis, or even just have questions about marketing or how to describe your service suite, call MasterPlans. We have worked with 8,000 different clients – startups and existing businesses alike – since our founding in 2002 and we'd be happy to add you to our roster of success stories. Call (877) 453-2011 today!
