A cable channel business plan can be a tough document to put together well. You need to be able to illustrate what the cable channel's market will be (regional or national?) and which audience segments it will appeal to most. Who is your target viewer? In some plans this seems like a secondary consideration, but a cable company -- especially a start-up one operating on a new concept -- needs to know its likely audience intimately. Demographic profiles, commonalities and shared viewing characteristics all factor into thus assessment. What else will your business plan need to illustrate?
• The marketing plan you'll use to get recognized
• The staffing requirements
• The likely use of proceeds
• The major competing networks
• The total funding you will need
The business plan for a cable company also needs a complete pro forma financial model that shows a minimum of three years of projections for the business. This analysis should include a start-up summary, personnel plan, revenue forecast, break-even analysis, profit and loss statements, a cash flow, and the balance sheet for each year. Investors will want to see five years modeled and should be able to determine their hypothetical share and profits in the course of their due diligence. The plan can also benefit from a "market needs" assessment and should feature a bio for all key members of the team. If you want to turn to the professionals for assistance, call MasterPlans. Our firm has written more than 9,000 documents dating back to 2002. Toll-free: (877) 453-2011.
