Looking for the business plan for Dancing with the Stars? While there's no public record of how the big-time TV program got pitched to executives, you can be sure that the business plan didn't bear much resemblance to the format statement of objectives and revenues that most entrepreneurs need to produce. In Hollywood, people "on the inside" tend to get an audience for these sort of pitches where little weight is given to a formal business plan. But if you have a concept like DWTS, and want to see if you can make it big, you WILL need a real plan. Preferably one that answers:
• What is your show concept?
• How long would an episode be and what is the season format?
• Do you have target sponsors?
• How will the show be cast?
• What marketing will you have to do?
Beyond that, a business plan for a TV concept -- especially one based in live action or the reality genre -- needs to have a keen understanding of how the program will be executed, filmed, distributed and promoted by the network and potential partners. Showing a market analysis that contextualizes the idea in the broader context of TV programming and industry and viewership trends is important, as is identifying and reviewing the key competitors you will face. You'll also need at least a preliminary budget that shows how profitable the venture could be. MasterPlans can write the whole plan for you. Call us today to speak with a consultant who can tell you how we can help! 877-453-2011
