Are you writing a business plan for sourcing funds? Welcome to the show! The vast majority of business plans, especially today, are designed and written in an attempt to secure capital support, either in the form of a bank loan/line of credit (LOC) or a private equity investment from angels or venture capitalists. In order to have a shot in the current capital markets -- where credit is tight and investors are more concerned with protecting their investments than ever -- your plan needs to be airtight. Strong research and writing are imperative. Also:
• Show the market need with demonstrable figures and graphs
• Identify your target customers as carefully as possible
• Provide a working marketing strategy that shows how you'll connect with buyers
• Show your funding needs and your intended use of funds by category
• Look closely at competitive threats
Your competitive research should include a close look at the market leaders or any competing technologies, platforms, etc. Show competing companies' sales, staffing, and market share wherever known, and model your own financial estimates off of these market "actuals" as well as any other industry-standard metrics you can get your hands on. Need assistance making a compelling plan for investors to raise funds? Contact MasterPlans. Since 2002 we have been writing all-original business plans for clients at all stages of development and in every part of the world. Call our team today toll-free at 877-453-2011.
