At MasterPlans, we’re focused on the needs of small business owners. In today’s technologically saturated world, most small business owners use the internet on a daily basis. Many depend on smartphones to help them run their businesses while staying connected to friends, family members, and colleagues.
Yet new research conducted by The Boston Consulting Group suggests that small businesses are much less likely than larger businesses to promote their products and services online. On March 19, Adweek reported that businesses with fewer than 100 employees spend only 3% of their total advertising dollars online. Bigger companies, in contrast, spend as much as 16%. While most of these small businesses have websites, experts think that small businesses are too focused on getting products off the shelves to put much energy and time into long-term advertising strategies. (If you’re a small business owner, this might sound familiar.) Since online advertising can have a big impact on a business’s chances of success, this represents a huge opportunity: both for businesses and for advertisers.
Increasingly, however, mobile app developers are focusing on the needs of small businesses, just as we do at MasterPlans. Foursquare, the social networking app that allows users to “check in” at local businesses, is courting small businesses with a brand-new mobile app. Designed specifically for small business owners, this app will allow businesses to “push” specials and updates to customers on the go. Over a million businesses already use Foursquare to connect with their customers, but this app allows small business owners to alert customers to a new menu item or a great spring sale through the palms of their own hands.
Interested in other apps that can help you manage and promote your small business? Check out Forbes’s list of 10 Brilliant Apps Small Businesses Should Use. And remember to keep in mind the needs of today’s increasingly mobile-minded consumers when you put together your products and services.