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Posts Tagged ‘apple’

Evidence That Steve Jobs And Co. Are Weirder Than We Thought: His Mac Business Plan.

Thursday, June 4th, 2009

Here’s some business plan history for you: yesterday, the Computer History Museum posted Apple’s preliminary business plan for the Macintosh computer, dated July 12, 1981. It’s as awesomely campy as you might expect. Typed in that grainy, pixilated font that computer aficionados from the ’80s will recall, the 29-page business plan contains weird punctuation and zingers like “The Advantage of a Product Line is that…Each Individual Product Does not have to Do Everything,” [sic—to the whole sentence], immediately followed by “(and today is the first day of the rest of your life…).” Bear in mind that by the time this business plan was written, Apple had already gone public (the CHM also has the company’s IPO papers), which may explain why this document is a bit quirkier than the business plans you’d stumble upon today.

Still, there’s plenty of elements that you’d see in a latter-day business plan. Take Apple’s plan for positioning Apple in the market: “Imagine two posters next fall, the first appearing in retail dealers and Sears. The message: ‘Apple II has evolved into two new products, each one the best in its class and both low cost. Buy one…Or both!!” (This was the 80s, when excess was in…) The business plan also includes information about the various segments that Apple computers would go after—for instance the MAC would be geared toward managers and secretaries, while the Apple II would be marketed more as a computer for high school and elementary school students. The business plan also includes plenty of financial data, including projections that the cost of building a Mac would be around $395, with Apple hoping to snare a 33% profit off the $995 retail price. The business planners also detail their competition: “Japanese, Xerox 820, IBM, Radio Shack, Commodore” (wow) and include an org chart. But it finishes with one of the weirdest things we’ve ever seen in a business plan:

applebiz-plan

But hey, who are we to question the business plan of one of the most successful product lines of all time?

Addendum: apparently this page is a paradoy of an Orson Welles ad from the ’80s?

Apple Misses The Mark On This One…

Thursday, April 23rd, 2009

We’re a dyed-in-the-wool Apple fan (and we’re not alone, judging from Apple’s earnings report yesterday), but we’re not overly inspired by the new ads they’ve got out trying to push the iPhone on small business owners:

Do any of you out there working on a business plan find this persuasive enough for you to ditch your Blackberry, Palm, or whatever mobile you might have in favor of the iPhone? It’s not that they got the ad’s message wrong—they were right on with pushing its functionality for small business, we think—it just strikes us that it doesn’t really have enough to offer for anyone to seriously about switching over. We’ve been wrong before, though. What do you think?

Just Wow.

Wednesday, April 22nd, 2009

As if you needed any further evidence that Apple is a business model every entrepreneur should study, Steve Jobs and crew reported today that the company had its best-ever March, and its best-ever non-holiday quarter.

Incidentally, if it sounds like our tongue is hanging out, it’s because it is.

applegold

The Woz Speaks. We Listen. You Read.

Wednesday, April 22nd, 2009

Say the name Steve Wozniak these days and two things pop into our heads: the Segway and Dancing with the Stars. But long before the Woz hit the “big time,” he was just a simple computer geek building computers in a bedroom with Steve Jobs. As it turns out, that part of Wozniak hasn’t gotten lost (despite DWTS’s best efforts to beat the geek out of him) . He’s still got some wise nuggets of wisdom to offer up fledgling entrepreneurs looking to enter the industry he took by storm more than 20 years ago when he and Jobs launched Apple. In an interview with getting-stuff-done blog Lifehacker today, Wozniak offered up some genuinely useful insights (some inadvertently) on technology and entrepreneurship for those of you working on a tech start-up business plan:

“Lifehacker: What are you using to manage your email?

Steve Wozniak: The most important thing I use is Eudora, and that’s discontinued.

Lifehacker: Seriously? Eudora?

Steve Wozniak: The reason I do is, it has an incredible feature that every single mail client should have.

Any feature in the menu list, any action there, can be added as a button….

Lifehacker: So it’s more important for you to have software that fits your specific email style than having the latest and greatest.

Steve Wozniak: I think that’s fair to say, although I’m also a fan with sticking with the most standard software that millions of other users also use, because you get the benefit of all those other users’ problems and solutions.”

Direct advice to those of you working on a business plan, it’s not. But the Woz’s statement brings up an interesting point: while so many tech entrepreneurs are focused these days on the newest, shiniest, most exciting new toy, sometimes it’s the products that simply work that are the best. While it may sound funny coming from one of Apple’s co-founder, sometimes function trumps form, hype, and just about everything else. If you’re a tech entrepreneur, it’s an interesting—and worthwhile—consideration as you craft your technology and business plan.

Looking for more direct advice for getting your tech business off the ground? The Woz’s got that too. Here’s what he says is the best piece of advice he’s got for tech entrepreneurs:

“You’d better have the technology knowledge to do it. I really urge you not to think you can start a whole company and business with just ideas on paper, because you’ll end up owning so few of those ideas. You have to create a working model, something that you can show people and demonstrate that it works, and then you can start building a future for it…

…People can say, ‘Well, I’m the business man, I’m out trying to make deal,’ you might get your company going. But you’d better make sure you’re around some good technologists that you can trust, or your business doesn’t have direction. A lot of things seem to be worth almost no money. But if you do them very well, and they help people fill a need, there’s a great business you can build around that.”

Good advice—which makes it easier to not hold his stint on Dancing with the Stars against him.

woz

What’s Apple’s Special Sauce?

Thursday, January 22nd, 2009

If you’re thinking about starting a tech business, you probably didn’t miss that multiple industry heavyweights announced substantial losses this week. Microsoft announced that they’re laying off more than 5,000 employees, while Intel said that they’re closing numerous plants. Even Google – Google- revealed that their profit declined in the fourth quarter. What you also probably didn’t miss was amidst all the carnage, Apple not only came out unscathed, but as a victor. They announced that their profits actually surpassed analysts’ estimates even on the heels of what was one of the most dismal holiday seasons in recent memory. Their sales rose by 5.8% to $10.2 billion in the period that ended in December, according to Bloomberg.

There’s no question that Apple has great products (that is, unless you’re talking to your local Windows-head). They also have a fantastic marketing operation. And they’re incredibly innovative. But what’s the secret sauce in their business plan? Maybe it’s just that the iPhone’s that cool. Maybe it’s the hip, young brand image they’ve cultivated. But there’s something there that keeps pushing them upward when just about every other company—tech or otherwise—is floundering.

Tell us what you think. What’s Apple’s underlying magic?

applemagic

Open Question.

Thursday, January 15th, 2009

Regarding all the hubbub over the announcement yesterday that Steve Jobs is taking a leave of absence from Apple for health reasons: how much privacy should a CEO expect to have? Does a CEO owe it to his shareholders (or employees in the case of private firms) to reveal anything that may negatively impact stock prices, or is there some information that’s simply too personal? Also, is Jobs a special case given that his name and Apple have effectively become synonymous?

Give us your take on things in the comments section below.

Jobs Out For Now…Stay Tuned.

Wednesday, January 14th, 2009

Several weeks ago we asked how important a company’s CEO is to the success of that particular business. Is one brain interchangeable for another? Or in some cases is a business’ CEO the special sauce driving a firm’s success?

We expect to have an answer to that question—at least insofar as how the market feels about it—in the next few hours and coming days. Steve Jobs just announced that he’s taking a medical leave from Apple due to health troubles that are “more complex” than he “originally thought.” Stay tuned.

present-like-steve-jobs

Microsoft Announces New Strategy, Two Years Too Late.

Monday, January 12th, 2009

Like riddles? Try this one on for size: Microsoft announced today that they plan to more actively compete in the fierce mobile phone market by reworking their mobile operating system—and placing it on fewer devices, reports the New York Times.

Scratching your head? The idea is actually less crazy than it sounds. Microsoft says their rationale is that by limiting the number of devices they operate on, they can turn out a better product.

“I’d rather have fewer devices and be more focused,” said Todd Peters, the VP of marketing for the Windows Mobile Division at the Consumer Electronics Show. The result he said is that “better integration” between mobile device and operating system.

This integration happens to be a particular challenge for Microsoft because unlike Apple, they only design the software—not the phone itself. Apple on the other hand designs both, as does Palm which operates with the WebOS system.

The real question though is whether Microsoft can actually catch up in the mobile race simply by placing their software on fewer devices. While we readily agree that focusing a product to make it exceptional for some devices instead of mediocre for all is a good strategy, we wonder whether at this point it’s enough. Apple’s already light years ahead of Microsoft in hardware-software synergy. And the iPhone has cool appeal that would be difficult for Microsoft to beat regardless of how fantastic their operating system is. Plus, it strikes us that no matter how much Microsoft limits the number of devices their software operates on, it won’t do anything to help it compete with Apple on that count.

Thoughts, anyone?

applemicro

Nobody’s Perfect…

Friday, January 9th, 2009

Sure Apple makes the coolest, neatest toys around. But no matter how great their products, and how perfect their business plan, just like any other company, they crank out some real duds. At least that was the consensus of this week’s survey question. Yesterday (the survey was a tad late this week) we asked you guys to rate what we thought was a horrifyingly geeky product that Apple patented, but never sold. In case you didn’t catch it, meet the iPhone Glove.

Now, we realize that Apple is tech’s golden boy these days. And we realize that they churn out a ton of great products. But we had to ask: would you buy the iPhone glove? The overwhelming response was that it was even too nerdy for you, blog readers. 85% of you said that you’d rather be forced to play in a World of Warcraft playoff than to wear the glove. Reader Brooke put it succinctly:

“This is worse than even the pet rock.”

Nonetheless, a brave 14% of you admitted that, yeah, you’d rock the glove. While we admire your honesty, we have to point out, it’s only a short leap from the iPhone glove to this:

nintendo

Still! We have to give Apple some credit. Someone over there obviously made the wise decision not to sell this thing. Maybe they are perfect after all.

Everything Steve Jobs Touches Is Gold…Except This.

Thursday, January 8th, 2009

Once again Apple found itself in the headlines this week for its pretty, shiny tech toys, with the release of the new MacBook Pro at its MacWorld Conference. From an entrepreneurial perspective, these days it looks like Apple can do no wrong. They’ve got the best selling digital audio player—ever—a phone that if you don’t own, you covet, and the sleekest, coolest computers on the block. Steve Jobs’ health notwithstanding, things are pretty good for Apple right now.

Still. Just because Apple is tech’s Golden Boy these days, it doesn’t mean they don’t have their share of product trip-ups. Check out this “iPhone Glove” which Engadget recently found through an Apple patent. Filed a day before the 2007 iPhone launch, the glove appears to have layer that allows people to use their phone with the glove on, along with a few other features.

Now, we realize that there are other iPhone gloves out there, and we also realize that there are a slew of Apple fanboys out there who would probably jump all over this thing if it ever hit the market. But, does this glove strike anyone else as completely ridiculous? A special glove, just to use your phone? We’re assuming the fact that Apple hasn’t put the glove out on the market is an indication that it’s simply an idea they scrapped—too nerdy for the general public.

But we’re willing to entertain the idea that maybe we’re all wrong, and that this is another example of Apple’s genius. In fairness, we’ve always hated Bluetooth headsets too, and plenty of people think those are neat. So for this week’s survey, we thought we’d take a break from all the doom and gloom of the economy and other serious stuff. Tell us: would you buy the iPhone glove?

glove

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