Recently I attended the San Diego Comic-Con (SDCC) which is the 2nd largest comic book convention in the world (trailing only New York City’s Con) and is considered the crown jewel of the pop culture convention circuit. I have been going to SDCC since 2008 and have seen the steady growth in awareness of the show: today it attracts far more than just people in the comic book industry – it has become a mecca for the general population. As a kid I read about SDCC in my Wizard or Comic Scene magazine and I always wanted to go simply to meet my favorite creators and see some original art. Now, as a professional in the industry, I am able to make that happen for work reasons, but I never dreamed that SDCC would evolve into the large-scale pop culture event it has become.
After starting out in 1970 with a paltry attendance of 125 people, attendance hit around 130,000 each of the last 5 years and could easily exceed that if the San Diego Convention Center hadn’t reached capacity. Tickets went from an easy get weeks before the show to selling out in minutes over the 8 years I have been attending. Preview Night, which starts at 6pm, went from a lightly attended formality to a full-blown attendee day with some collectables selling out completely in the 3-hour window before the real Con even got underway.
Some of the highest grossing films (the Marvel movies) and one of the most watched TV shows (The Walking Dead) have their roots in the comic book world. With more and more of the entertainment industry being fueled by the main content featured at SDCC, interest in SDCC has soared. This interest has helped raise the profile of other Cons around the country and the world since the demand is so great, creating a new “pop culture convention” industry. And you’ll see all levels of entrepreneur at these Cons: a CEO of a successful publisher pitching their upcoming stories, a veteran comics illustrator selling original drawings, an up-and-coming comics illustrator pitching his talents or stories to publishers and Hollywood producers, a cosplayer with a strong social network following selling prints, an actor assuring the faithful that their portrayal of a beloved character will be true to form – all trying to capture the attendees’ dollar.
MasterPlans has written comic book focused business plans and I have been lucky enough to design a few – even adding my own custom illustrations to give it a more authentic comic feel. If you are in need of a business plan or even custom illustrations, MasterPlans is your one-stop shop for all your business plan needs – tell them Thomas sent you!