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MasterPlans: The business plan experts. Custom business plans by professional business plan writers. Business plan consulting by professional business plan consultants.

Archive for March, 2012

Buzz is No Buzzword

Monday, March 26th, 2012

Helping people start and expand businesses puts us in a prime spot for seeing the trends that take a powerful hold in the market. Sometimes a trend is just a buzzword: we hear it a few times and it quickly passes (when was the last time someone asked you how you define your co-opetition?). But sometimes we notice a trend that has gone truly viral and becomes a new norm in how people do business.

These days one of the strongest trends is towards the utilization of social media and new marketing tactics that help businesses engage directly with their customer base. This is a powerful concept at its core—the mission of every business is to win over a limited marketplace full of customers, and speaking directly to them offers great potential.

We haven’t just seen more app developers contacting us looking for a plan that will help them find angel investors while they start the next Facebook or Groupon, we’ve also seen a wide variety of traditional businesses adopt marketing strategies that use social media to create buzz about their business, and a lot more instances of an “app development” line in the start-up expenses table. Studies over the last few years have shown small and large businesses alike at different stages of development quickly adopting social media plans.

We’ve become more active social media followers, too, blogging, tweeting, sharing and promoting our clients and partners. We’ve also become experts in helping businesses of all industries to get across how they’re going to leverage their social brand image to speak to their audience. It’s a great strength that investors realize sets even the restaurateur or wholesaler apart, showing dedication to the business and familiarity with the cutting edge.

Oh thank heaven for veterans

Wednesday, March 21st, 2012

Here at MasterPlans, we love 7-Eleven; if it weren’t for Red Bull, fusion coffee, and Big Gulps, half of the office probably wouldn’t make it in in the morning. We also love writing 7-Eleven franchise business plans. They’re tough and challenging—corporate expects a lot of information from would-be franchisees—but we’ve become real experts at turning 7-Eleven franchise dreams into realities. And with 7-Eleven expanding at its fastest rate in 25 years, that’s a heck of a lot of dreams.

We also love helping out military veteran entrepreneurs here at MP. Luckily, it looks like 7-Eleven does too. They’ve just announced new incentives for military veterans, including a 10% discount off the franchise fee (that’s savings of up to $35,000) and up to 65% financing. All of this comes in addition to the usual franchisee benefits that 7-Eleven provides, including:

  • Comprehensive training
  • Business Consultant assistance
  • Accounting and bookkeeping services
  • Advertising support
  • Merchandising support
  • The benefit of a large product distribution network, keeping inventory fresh and costs as low as possible

You can apply for a franchise application with 7-Eleven here. And don’t forget to check in with us on getting you a top-rate 7-Eleven business plan. Great benefits for veterans AND a great business plan from MasterPlans? Oh thank heaven!

Planning for Immigration

Monday, March 12th, 2012

It is often said both that America is a nation of immigrants and a nation of entrepreneurs. You could also reasonably say that we are a nation of immigrant entrepreneurs. Immigrants are more likely to start a business than native-born Americans, and participate in 25% of the international patents filed in the U.S. (about twice their proportion of the population). Research out of Duke University in 2007 suggested that immigrants also founded or co-founded more than a quarter of U.S. engineering and technology firms from 1995 to 2005. By 2007 those businesses sold $52 billion a year and employed 450,000 people.

While calls are strengthening for further liberalization and an extension of immigration quotas, current U.S. immigration law already helps encourage this link between business ownership. Two classes of visas, the E5 and E-2 Treaty Investor Visa both help immigrants looking to start a business in the U.S. get the residency they need to manage their company. The E-2 visa is available for immigrants from treaty countries that are looking to invest a modest sum, usually at least $50,000, in a new or existing U.S. business.

But of course part of the deal is to demonstrate the viability of the company and show the capital needed to sufficiently cover asset purchases and operational costs until the business breaks even. That means a business plan is a must—it’s the best way to show how your business will continue the great American tradition of entrepreneurial immigrant success. Add in the knowledge you’ll receive during the writing process about the market you’re entering, and it’s clear that a business plan is a useful tool for immigrants both in attaining their visa and in making the most out of it.

First Movers and Fast Followers

Tuesday, March 6th, 2012

It’s every entrepreneur’s nightmare: you’re sitting on a great business idea—and you get scooped! In this scenario, it turns out that while you were busy fine-tuning your crazy-good concept, somebody else started a business that, say, allows people to communicate online through 140-character messages. And you’d been thinking you were the only one who had come up with that so-crazy-it-just-might-work idea!

Disheartening, to be sure. But is your business idea really finished? Not hardly.

We hear a lot about first-mover advantage, which is the idea that the first occupier in a specific market segment has a significant competitive advantage. But, it turns out that second-mover advantage can be even greater. The Financial Times recently ran a story declaring that being first-mover is not always a surefire path to success—in fact, it turns out that “fast followers” oftentimes eclipse the first-mover.

The pink paper runs through a number of examples to prove this thesis: for example, Xerox was not the first company to release a photocopier, Pampers were not the first disposable diaper brand, Apple did not invent the personal computer (or the portable mp3 player!), and Kodak did not come out with the first camera. (OK, maybe Kodak’s a bad example.) And, incidentally, does anyone still use AltaVista, a search engine that pre-dated Google?

Why is this? As the FT explains, “so-called ‘fast followers’ have the advantage of being able to use pioneers’ experiences to learn about consumer tastes, new designs and manufacturing techniques, and the potential size of a market. They can also learn from their mistakes.”

So do you think you’ve spotted the flaw that Jeff Bezos/Fred Smith/Steve Ells (that’s the Chipotle guy) have failed to notice? Then get moving!

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